A hands-on qualification program that builds the skills to design and manage cultural projects and organizations.
The cultural sector is growing — are your tools growing with it?
As cultural initiatives expand across the Kingdom, the need grows for professionals who can manage culture with expertise, not passion alone.
The Cultural Management Practitioner program was designed to bridge the gap between creativity and management, and between an idea and its sustainability.
Designed for real practitioners in the cultural sector and those active in it.
7 knowledge and practical courses
Understanding the cultural ecosystem, governance and strategic planning.
Funding models, sustainability and economic indicators.
Audience behavior, methods of influence and building impactful cultural campaigns.
From idea to implementation and evaluation.
Building sustainable marketing plans, partnerships and sponsorships.
Managing the relationship between the cultural product and the audience.
Designing talent discovery and development programs.
Participants deliver an applied graduation project in which they put into practice the knowledge and skills gained from the program.
An integrated, applied learning experience
The program is accredited by the British organization Pearson, ensuring alignment with global quality standards in professional education and improving the chances of international recognition of the certificate.
Register now and join the second cohort of cultural management leaders